One-to-one online session (60 Minutes) with Dr Mehrdad Arashpour.
Topics covered:
 Everyday Business Applications of Artificial Intelligence (AI)
- AI in customer service (chatbots, sentiment analysis)
- AI for operations (forecasting, scheduling, inventory)
- Marketing and sales (personalisation, lead scoring)
- HR and recruitment (CV screening, employee engagement analysis)
 Prompt Engineering Principles
- What it is and why it matters in using tools like ChatGPT, Gemini, Claude, DeepSeek, and Grok
- Examples of effective vs. ineffective prompts
- Structuring prompts for strategy, analysis, and content generation
Who is this course suitable for?
This session is designed for professionals and decision-makers seeking to understand how AI can drive efficiency, innovation, and strategic value within their organization. It is especially relevant for:
- Business managers and team leaders exploring automation and productivity tools
- Executives and strategists assessing AI opportunities and risks.
- Entrepreneurs and startup founders leveraging AI for lean operations
- Project managers and analysts applying AI in data-driven decision-making
- Non-technical professionals looking to build AI literacy and use tools like ChatGPT effectively.
